Research paper Essay Example | Topics and Well Written Essays - 500 words - 6

Research paper - Essay Example The benefits of online shopping are numerous one of them being one can shop from home and does not need to go to the mall as one will shop online and the product is delivered at the doorstep. Online shopping saves time and resources as one will be able to shop at the comfort of their homes and one can shop whenever they want hence making it convenient (Rajaraman, 2000). Online shopping will provide variety for the buyer to choose from various shops as there are many providers and this gives the buyer the opportunity to compare products and choose the one that best meets their requirements. Online shopping also has hazards or drawbacks that makes people skeptic about using it. There exists a time lag from payment of the products required and delivery, unlike buying from a store where one exchanges money with the product. Online shopping also does not allow the customer the chance to test the product before using it and if it is defective when delivered it may inconvenience the buyer (Rajaraman, 2000). There are high shipping costs for [products and this makes products sell at a higher price than the usual when using online shopping. Online shopping is also faced by security issues as payment methods over the internet through credit cards may not be secure and it may lead to insecure transactions. However with proper implementation of security measures, online shopping provides an easy and convenient means of trading that saves the customer time and offers a wide variety of products to choose from. I chose online shopping—benefits and hazards as it has become a topic of discussion today because globalization has prompted the need for businesses to initiate electronic commerce in order to be competitive in the market. This topic will help me learn how the advantages and drawbacks of electronic commerce hence it could help me when I start my own business. Searching on the internet was easier than on the online library as I only needed to type in

(consumer behavior) Essay Example | Topics and Well Written Essays - 1000 words

(consumer behavior) - Essay Example Questionnaires with appropriate scales were used to randomly collect data from people in different areas in an undisclosed city in the UK. After testing for validity and reliability, the collected data were quantitatively analysed using the structural equation modelling together with invariant tests with age and gender as moderators; those aged between 17 and 40 were considered as young while those above 40 were taken to be old (Aroean 72). It was found out that innovativeness could be a predictor of playful consumption and brand consumption though the latter does not predict playful consumption. This is an important article in understanding the role that consumers and behavioural perspectives play with regard to playful consumption. Organisations would find this research important in satisfying â€Å"innovative, playful consumers† thus the need for playful product brands (Aroean 70). As such, brand managers could retrieve relevant information to boost brand loyalty and share. Interestingly, the research reveals that switching brands does not pass as a predictor of playful consumption which means that marketers should not be concerned with their innovative customers who find varied play brands. But even so, these consumers would need to be constantly supplied with new playful rewards in form of new products so as to avoid adaptation. Nonetheless, the use of random sampling makes this study less desirable to marketers seeking to penetrate specific target markets with specific products. Eckhardt, G. M. and Houston, M. J. â€Å"On the Malleable Nature of Product Meaning in China.† Journal of Consumer Behaviour 7.6 (2008): 484 – 495. Wiley Online Library. Web. 29 October 2012 It is known that customers attach various meanings to products guided by context. But little research has been done to determine the source of this variation. Just like the other consumers, Chinese consumers hold multiple meanings